Board of Directors

Min Feng
Founder and Chairman

Min Feng is one of the Company’s founders and has served as the chairman of the board since October 2018. He also has served as the chairman of the board of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the chairman of the board of Hangzhou Ruhnn E-Commerce Company Limited. From January 2007 to November 2012, he was the general manager at Hangzhou Hedi Xiongjia Technology Company Limited. Prior to that, Mr. Feng worked in the information technology sector with positions including general manager at Nanjing Binhui Information Technology Company Limited from January 2006 to December 2006 and a manager at Zhejiang Zongheng Information Service Company Limited from September 2002 to December 2005. Mr. Feng received his bachelor’s degree in Business Administration from Zhejiang University of Technology in 2002.

Lei (Ray) Sun
Founder, Director and Chief Executive Officer

Lei (Ray) Sun is one of the Company’s founders and has served as the Company’s director and chief executive officer since October 2018. He also has served as a director and chief executive officer of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the general manager at Hangzhou Ruhnn E-Commerce Company Limited. From January 2007 to November 2012, he was the vice general manager at Hangzhou Hedi Xiongjia Technology Company Limited. From January 2006 to December 2006, he was the vice general manager at Nanjing Binhui Information Technology Company Limited. From September 2003 to December 2005, he was the vice general manager at Hangzhou Zhijiang Network Technology Company Limited. Mr. Sun received his bachelor’s degree in Computer Science from Zhejiang University in 2001, and his master’s degree in Computer Science from Zhejiang University in 2006.

Chao (Eric) Shen
Founder and Director

Chao (Eric) Shen is one of the Company’s founders and has served as the Company’s director since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the vice general manager at Hangzhou Ruhnn E-Commerce Company Limited. From June 2011 to November 2012, he was the vice general manager at Hangzhou Lingsu E-Commerce Company Limited. Mr. Shen also has over five years of experience as investment director. He was the investment director at Shanghai Chengwei Capital Company from September 2009 to May 2011. He was also the investment director at Walden International Investment Group from August 2005 to August 2009. Mr. Shen received his bachelor’s degree in Finance from Tsinghua University in 2003, and his master’s degree in Finance from Tsinghua University in 2005.

Fengchun Jin
Director

Fengchun Jin has served as the Company’s director since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. Mr. Jin has over 11 years of experience in investment and capital markets. He has held various positions, including executive director, partner and deputy general manager, at Beijing Ruanyin Saifu Investment Consulting Company Limited and Saifu Investment Management Consulting (Shanghai) Company Limited since April 2010. He was a senior representative and director of Hongkong and Shanghai Banking Corporation Limited (Securities Business) Shanghai Representative Office from August 2007 to April 2010. Previously, he was the executive director of Huaou International Securities Company Limited from August 2004 to April 2007. Mr. Jin also has over six years of legal experience. During his time at Huaou International Securities Company Limited, he was also the chief counsel. In addition, he was a senior paralegal at White & Case LLP from January 2004 to July 2004 and worked at Shenzhen Stock Exchange’s legal department and audit department from August 2000 to January 2004. Prior to that, he was a clerk at the Civil Aviation Administration of China from July 1996 to January 2000. Mr. Jin received his bachelor’s degree in Law from Peking University in 1996 and his master’s degree in Law from New York University in 2003.

Zhenxing Shao
Director

Zhenxing Shao has served as the Company’s director since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. He has also been the executive director at Junlian Capital Management Corporation Limited since April 2008. From March 2003 to June 2006, he worked as the chief representative at China National Electric Cable & Wire I/E Corporation in Nigeria. Prior to that, he was an IBM certified professional at Beijing Donghua Xinrui Computer Technology Company Limited from July 2000 to March 2003. Mr. Shao received his bachelor’s degree in Engineering from North China University of Technology in 2000 and his master’s degree in Business Administration from The Chinese University of Hong Kong in 2008.

Pen Hung Tung
Director

Pen Hung Tung has served as the Company’s director since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since December 2016. In addition, he has been the chief marketing officer at Alibaba Group since January 2016. Previously, he was the chief executive officer at VML China from October 2010 to January 2016. Prior to that, he was the vice president of marketing at PepsiCo (China) Limited from October 2004 to October 2010. From 1995 to 2003, he worked in various companies, including Procter & Gamble Company, GigaMedia Limited and L’Oreal Paris. Mr. Tung received his bachelor’s degree in Electrical Engineering from National Taiwan University in 1992 and his master’s degree in Industrial Engineering from the University of Michigan, Ann Arbor in 1995.

Ke Cheng
Director and Chief Operating Officer

Ke Cheng has served as the Company’s director and chief operating officer since October 2018. He also has served as a director and chief operating officer of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the chief operating officer at Hangzhou Ruhnn E-Commerce Company Limited. Prior to that, he was the manager of the technology department at a number of firms, including Hangzhou Hedi Xiongjia Technology Company Limited from January 2008 to November 2012, Nanjing Binghui Information Technology Company Limited from January 2006 to December 2006, and Hangzhou Zhijiang Network Technology Company Limited from September 2003 to December 2005. Mr. Cheng received his bachelor’s degree in Computer Science from Zhejiang University in 2003.

Shangzhen Li
Director and Vice President

Shangzhen Li has served as the Company’s director and vice president  since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since December 2016. Mr. Li has considerable experience in supply chain management and marketing. He has served as the general manager of Hangzhou Ruhnn Supply Chain Management Company Limited since April 2016. He was the director of supply chain at Hangzhou Ruhnn E-Commerce Company Limited from December 2012 to April 2016. Prior to that, he was the manager of marketing department at Hangzhou Hedi Xiongjia Technology Company Limited from January 2007 to November 2012. He was the manager of the marketing center at Nanjing Binghui Information Technology Company Limited from June 2006 to December 2006. In addition, he was the manager of market department at Hangzhou Tongji Technology Application Company Limited from September 2002 to May 2006. Mr. Li received his diploma in Hotel Management from Zhejiang Shuren University in 2002.

Junhong Qi
Independent Director

Junhong Qi has served as the Company’s independent director since the Company’s initial public offering. Previously, Mr. Qi founded Beijing Xiron Books Co., Ltd. in December 2007 and has served as chairman and president of the company since its inception. Prior to that, he served as the general manager of Xiron (Beijing) Culture Development Co., Ltd. from 2004 to 2007. From 2000 to 2002, he served as the vice president of Chinese All Digital Publishing Group Co., Ltd. He also worked in the market division of Huawei Technology Co., Ltd. in 1999. Mr. Qi received bachelor’s degrees in Computer Science and Business Administration from the University of Science and Technology of China in 1999.

Xiaocao (Cecilia) Xu
Independent Director

Xiaocao (Cecilia) Xu has served as the Company’s independent director since the Company’s initial public offering. Ms. Xu is currently the corporate controller of Ideanomics, Inc. (Nasdaq: IDEX). Prior to that, she was the finance director at Axiom Global Inc. from April 2017 to October 2018. She was formerly the SEC reporting manager of the Ubiquiti Networks (Nasdaq: UBNT) from May 2016 to April 2017. Prior to that, she was the global audit manager and corporate accounting manager at the China and U.S. offices of Unisys Corporation (NYSE: UIS) from 2007 to 2016. In addition, she worked at PricewaterhouseCoopers from 2001 to 2007 most recently as an audit manager in the Shanghai office. Ms. Xu received her bachelor’s degree in International Finance from Shanghai University of Finance and Economics in July 2001. She is a certified public accountant in the U.S. and China and is also a certified international internal auditor.