Management

Min Feng
Founder and Chairman

Min Feng is one of the Company’s founders and has served as the chairman of the board since October 2018. He also has served as the chairman of the board of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the chairman of the board of Hangzhou Ruhnn E-Commerce Company Limited. From January 2007 to November 2012, he was the general manager at Hangzhou Hedi Xiongjia Technology Company Limited. Prior to that, Mr. Feng worked in the information technology sector with positions including general manager at Nanjing Binhui Information Technology Company Limited from January 2006 to December 2006 and a manager at Zhejiang Zongheng Information Service Company Limited from September 2002 to December 2005. Mr. Feng received his bachelor’s degree in Business Administration from Zhejiang University of Technology in 2002.

Lei (Ray) Sun
Founder, Director and Chief Executive Officer

Lei (Ray) Sun is one of the Company’s founders and has served as the Company’s director and chief executive officer since October 2018. He also has served as a director and chief executive officer of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the general manager at Hangzhou Ruhnn E-Commerce Company Limited. From January 2007 to November 2012, he was the vice general manager at Hangzhou Hedi Xiongjia Technology Company Limited. From January 2006 to December 2006, he was the vice general manager at Nanjing Binhui Information Technology Company Limited. From September 2003 to December 2005, he was the vice general manager at Hangzhou Zhijiang Network Technology Company Limited. Mr. Sun received his bachelor’s degree in Computer Science from Zhejiang University in 2001, and his master’s degree in Computer Science from Zhejiang University in 2006.

Chao (Eric) Shen
Founder and Director

Chao (Eric) Shen is one of the Company’s founders and has served as the Company’s director since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the vice general manager at Hangzhou Ruhnn E-Commerce Company Limited. From June 2011 to November 2012, he was the vice general manager at Hangzhou Lingsu E-Commerce Company Limited. Mr. Shen also has over five years of experience as investment director. He was the investment director at Shanghai Chengwei Capital Company from September 2009 to May 2011. He was also the investment director at Walden International Investment Group from August 2005 to August 2009. Mr. Shen received his bachelor’s degree in Finance from Tsinghua University in 2003, and his master’s degree in Finance from Tsinghua University in 2005.

Ke Cheng
Director and Chief Operating Officer

Ke Cheng has served as the Company’s director and chief operating officer since October 2018. He also has served as a director and chief operating officer of Hangzhou Ruhnn Holdings Co., Ltd. since April 2016. From December 2012 to March 2016, he was the chief operating officer at Hangzhou Ruhnn E-Commerce Company Limited. Prior to that, he was the manager of the technology department at a number of firms, including Hangzhou Hedi Xiongjia Technology Company Limited from January 2008 to November 2012, Nanjing Binghui Information Technology Company Limited from January 2006 to December 2006, and Hangzhou Zhijiang Network Technology Company Limited from September 2003 to December 2005. Mr. Cheng received his bachelor’s degree in Computer Science from Zhejiang University in 2003.

Shangzhen Li
Director and Vice President

Shangzhen Li has served as the Company’s director and vice president since October 2018. He also has served as a director of Hangzhou Ruhnn Holdings Co., Ltd. since December 2016. Mr. Li has considerable experience in supply chain management and marketing. He has served as the general manager of Hangzhou Ruhnn Supply Chain Management Company Limited since April 2016. He was the director of supply chain at Hangzhou Ruhnn E-Commerce Company Limited from December 2012 to April 2016. Prior to that, he was the manager of marketing department at Hangzhou Hedi Xiongjia Technology Company Limited from January 2007 to November 2012. He was previously the manager of the marketing center at Nanjing Binghui Information Technology Company Limited from June 2006 to December 2006. In addition, he was the manager of market department at Hangzhou Tongji Technology Application Company Limited from September 2002 to May 2006. Mr. Li received his diploma in Hotel Management from Zhejiang Shuren University in 2002.

Jinbo (Jacky) Wang
Chief Financial Officer

Jinbo (Jacky) Wang has served as the Company’s chief financial officer since October 2019. Prior to joining, Mr. Wang was the chief accounting officer of Red Violet, Inc. (NASDAQ: RDVT) from March 2018. Prior to that, Mr. Wang served as the chief financial officer and chief accounting officer of Fluent, Inc. (NASDAQ: FLNT) from August 2014 to March 2018. Mr. Wang was previously the vice president of TouchMedia from November 2013 to July 2014 and the finance director of AdChina Ltd. from February 2010 to July 2013. In addition, Mr. Wang began his career at Ernst & Young, where he worked at both Los Angeles and Shanghai offices from September 2001 to February 2010. Mr. Wang is a Certified Public Accountant in California, a member of the Association of Chartered Certified Accountants, and a member of the Chinese Institution of Certified Public Accountants. Mr. Wang received his bachelor’s degree of Business Administration from Shanghai International Studies University in 2001.