Ruhnn Holding Limited (the “Company” or “Ruhnn”) is the largest internet key opinion leader (“KOL”), facilitator in China as measured by revenue in 2018, according to Frost & Sullivan. In addition, Ruhnn is China’s largest internet KOL facilitator in e-commerce as measured by gross merchandise volume in 2018 and by the number of signed KOLs, fans and online stores as of December 31, 2018, according to the same source. As of March 31, 2019, the Company had 128 signed KOLs with an aggregate of 155.1 million fans across major social media platforms in China.
KOLs, also known as influencers, are individuals who have the power to engage and impact people within a specific community or field, such as fashion, culture, entertainment and gaming, and internet KOLs are KOLs who have gained their popularity through the internet. Our founders, Min Feng, Lei (Ray) Sun and Chao (Eric) Shen were among the earliest entrepreneurs in China to identify and capture the commercial opportunities created by the emergence of internet KOLs in China, according to China Internet KOLs Economy Independent Research by Frost & Sullivan, and started to cooperate with KOLs in e-commerce in 2014.
Ruhnn pioneered the commercialization of the KOL ecosystem through a full-service model integrating key steps of the e-commerce value chain including product design and sourcing, online store operation, logistics and after sales services. The Company launched its platform model in 2017 to provide KOL sales and advertising services to brands and other merchants allowing Ruhnn to operate in a more asset-light manner and collaborate with a greater number and variety of KOLs.
Our headquarters are located in Hangzhou, Zhejiang Province.
Our contact details are:
Floor 8-12, Building No. 2, Hangzhou Lvgu Innovation Center
Hangzhou, Zhejiang Province
People’s Republic of China
+86 571-2882 5222
Ruhnn Holding Limited’s American Depositary Shares (ADSs) have been listed on the Nasdaq Global Select Market since April 3, 2019, under the symbol “RUHN.”
Each ADS of Ruhnn Holding Limited represents five Class A ordinary shares.