Investor FAQs

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What is Ruhnn Holding Limited’s business?

Ruhnn Holding Limited (“Ruhnn” or the “Company”) is a leading internet key opinion leader (“KOL”) facilitator in China. The Company connects influential KOLs who engage and impact their fans on the internet to its vast commercial network to build the brands of fashion products. As of March 31, 2020, the Company had 168 signed KOLs with an aggregate of 206.3 million fans across major social media platforms in China.

KOLs, also known as influencers, are individuals who have the power to engage and impact people within a specific community or field, such as fashion, culture, entertainment and gaming, and internet KOLs are KOLs who have gained their popularity through the internet. Our founders, Min Feng, Lei (Ray) Sun and Chao (Eric) Shen were among the earliest entrepreneurs in China to identify and capture the commercial opportunities created by the emergence of internet KOLs in China, according to China Internet KOLs Economy Independent Research by Frost & Sullivan, and started to cooperate with KOLs in e-commerce in 2014.

Ruhnn pioneered the commercialization of the KOL ecosystem in China and operates under both full-service and platform models. The Company’s full-service model integrates key steps of the e-commerce value chain from product design and sourcing and online store operations to logistics and after-sale services. The platform model launched in 2017 promotes products sold in third-party online stores and provides advertising services on KOL’s social media spaces to third-party merchants, allowing Ruhnn to operate in a more asset-light manner and collaborate with a greater number and variety of KOLs.

Where is Ruhnn Holding Limited’s corporate headquarters located?

Our headquarters are located in Hangzhou, Zhejiang Province. 

Our contact details are:
Floor 8-12, Building No. 2, Hangzhou Lvgu Innovation Center
Hangzhou, Zhejiang Province
People’s Republic of China 
+86 571-2882 5222 
Website: www.ruhnn.com

How many employees does Ruhnn Holding Limited have?
As of March 31, 2020, we had 779 full time employees.
When does Ruhnn Holding Limited’s fiscal year end?
Our “fiscal year” is to the period from April 1 of the previous calendar year to March 31 of the concerned calendar year.
On which exchange is Ruhnn Holding Limited’s stock traded and what is the ticker symbol?

Ruhnn Holding Limited’s American Depositary Shares (ADSs) have been listed on the Nasdaq Global Select Market since April 3, 2019, under the symbol “RUHN.”

How many Ruhnn Holding Limited’s ordinary shares does one American Depositary Share (“ADS”) of the Company represent?

Each ADS of Ruhnn Holding Limited represents five Class A ordinary shares.

How can I obtain a copy of Ruhnn Holding Limited’s Annual Report?
Annual reports will be available via this website. All SEC documents are also accessible online through the SEC Filings page.
Who is Ruhnn Holding Limited’s independent auditor?
KPMG Huazhen LLP
Who is Ruhnn Holding Limited’s US legal counsel?
Simpson Thacher & Bartlett LLP 
Who is Ruhnn Holding Limited’s Depositary Bank for ADSs?
Citibank, N.A. 
How can I contact Ruhnn Holding Limited’s Investor Relations Department?

In China:

Ruhnn Holding Limited
Sterling Song
Senior Director of Investor Relations 
E-mail: ir@ruhnn.com

The Piacente Group, Inc.
Emilie Wu
Tel: +86-21-6039-8363
E-mail: ruhnn@thepiacentegroup.com

In the United States:

The Piacente Group, Inc.  
Brandi Piacente
Tel: +1-212-481-2050
E-mail: ruhnn@thepiacentegroup.com