Investor FAQs
Ruhnn Holding Limited (“Ruhnn” or the “Company”) is a leading internet key opinion leader (“KOL”) facilitator in China. The Company connects influential KOLs who engage and impact their fans on the internet to its vast commercial network to build the brands of fashion products. As of March 31, 2020, the Company had 168 signed KOLs with an aggregate of 206.3 million fans across major social media platforms in China.
KOLs, also known as influencers, are individuals who have the power to engage and impact people within a specific community or field, such as fashion, culture, entertainment and gaming, and internet KOLs are KOLs who have gained their popularity through the internet. Our founders, Min Feng, Lei (Ray) Sun and Chao (Eric) Shen were among the earliest entrepreneurs in China to identify and capture the commercial opportunities created by the emergence of internet KOLs in China, according to China Internet KOLs Economy Independent Research by Frost & Sullivan, and started to cooperate with KOLs in e-commerce in 2014.
Ruhnn pioneered the commercialization of the KOL ecosystem in China and operates under both full-service and platform models. The Company’s full-service model integrates key steps of the e-commerce value chain from product design and sourcing and online store operations to logistics and after-sale services. The platform model launched in 2017 promotes products sold in third-party online stores and provides advertising services on KOL’s social media spaces to third-party merchants, allowing Ruhnn to operate in a more asset-light manner and collaborate with a greater number and variety of KOLs.
Our headquarters are located in Hangzhou, Zhejiang Province.
Our contact details are:
Floor 8-12, Building No. 2, Hangzhou Lvgu Innovation Center
Hangzhou, Zhejiang Province
People’s Republic of China
+86 571-2882 5222
Website: www.ruhnn.com
Ruhnn Holding Limited’s American Depositary Shares (ADSs) have been listed on the Nasdaq Global Select Market since April 3, 2019, under the symbol “RUHN.”
Each ADS of Ruhnn Holding Limited represents five Class A ordinary shares.
In China:
Ruhnn Holding Limited
Sterling Song
Senior Director of Investor Relations
E-mail: ir@ruhnn.com
The Piacente Group, Inc.
Emilie Wu
Tel: +86-21-6039-8363
E-mail: ruhnn@thepiacentegroup.com
In the United States:
The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: ruhnn@thepiacentegroup.com